How to send a killer EDM

Facebook
LinkedIn

How to send a killer EDM

Did you know, that there are approximately 269 billion emails sent out every day? So, there’s a fair bit of competition when you are sending out email campaigns!

What is an EDM?

EDM stands for Electronic Direct Mail. The purpose of an EDM is to either build brand loyalty or convert sales – ideally both! 90% of adults and 74% of teenagers still use email regularly, so it’s pretty important that you incorporate EDM’s into your marketing strategy!

What kinds of emails might you want to send out?

• Special offers
• New arrivals/product launches
• “We miss you!”
• Holiday specials
• Re-orders
• Sale reminders
• “You left something in your cart!”

So, how to send out an awesome EDM!

1. Know your audience! This speaks for itself!
2. Include a strong CTA (Call to action), which drives them straight to your landing page.
3. Ensure that your EDM’s are mobile friendly/responsive.
4. Use visuals that enhance the copy.
5. Keep the media to the smallest file sizes possible, as most email platforms cannot adequately handle extremely high resolution images, and people don’t want massive files sitting in their inbox!
6. Don’t include attachments, as they are frequently filtered by spam and, like the point above, you should keep your email size as small as possible.
7. Make sure you have the customer’s permission before sending them anything, for example, they have given you their email via an opt-in form.
8. Keep the text short and simple, so you easily and effectively get your message across. Ask yourself the following: Would I want to read this? Am I speaking as I wish to be spoken to? Can I cut anything out? What is the call to action?
9. Thoroughly review your emails before you send them! Focus your emails with consistent, well-written content (take your time to write and edit it).
10. Analyse the results of each EDM, so you can improve the next one you send and increase your open and click through rates, and as a result, your conversion rate!

Now, go and blow them away!

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

The Anatomy of the Perfect Instagram Post

Facebook
LinkedIn

The Anatomy of the Perfect Instagram Post

  1. Make sure your image is visually appealing. Bright, colourful and in theme with the rest of your Instagram feed!
  2. Use a high quality photo. Blurry and pixelated photos can make you look unprofessional and your account uncurated and unplanned.
  3. Use your caption to grab attention. Words like “You”, “Free” and “New” are always good, and using questions to engage your audience is usually very effective also, such as “Do you like this quote?” or “Would you choose the red or the white dress?”.
  4. Have a call to action. For example: “Link to read the rest of the blog post is in our bio!” or “Head to the link in our bio to shop now!”.
  5. Use relevant hashtags, but no more than 8! Any more and you will see a drop in engagement. It is a very fine line. Try not to put them in the caption, but rather as a comment on the post.
  6. And finally, respond to comments and answer questions! People will buy from you once they trust you!

Happy posting!​

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

New Years Inspiration For Marketers

Facebook
LinkedIn

Marketing Inspiration For 2019

We thought that our first article of the year should be something a little inspiring to help kickstart your success for 2019, so here are a few pieces of extremely valuable advice from 5 of the world’s most successful entrepreneurs…

“Your most unhappy customers are your greatest source of learning”.

Bill Gates (Microsoft)

At the time, unhappy customers can make you feel very disappointed, and rightly so. But take that disappointment and turn it into improvement. Unhappy clients can be assets. Pay attention to what any disgruntled customers might have to say. This is a wonderful chance for you to learn and to grow in the right direction.

“Quality is much better than quantity. One home run is much better than two doubles.”

Steve Jobs (Apple)

Steve Jobs is really an entrepreneurial legend. And he had some very sound advice for entrepreneurs. He is known for his exemplary attention to detail, and putting quality over quantity. If you always put quality first, you can’t really go wrong! And in the context of marketing/social media, it is definitely better to go viral once, than have two average posts!

“Move fast and make mistakes… Moving fast enables us to build more things and learn faster. We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough… Most companies mess up by moving too slowly and trying to be too precise. When you are moving quickly or doing anything like this, you want to make mistakes evenly on both sides. We wanted to set up a culture so that we were equally messing up by moving too quickly and by moving too slowly some of the time. So that way, we’d know that we were in the middle.”

Mark Zuckerberg (Facebook)

A pretty self explanatory way of thinking (and a pretty different way of thinking, too)! Play around with your marketing. Making mistakes is all a part of the game, until you find out what works best for you and your business!

 

“Business opportunities are like buses; there is always another one coming.”

Richard Branson (Virgin Group)

Richard Branson is what you could call a pretty bloody successful business man. He has more than 400 companies under his wings, with an extremely diverse business portolio! So, keep your business portfolios as diverse as possible, and always be on the lookout for new opportunities! Marketing is very similar. It is always changing, so you need to keep your finger on the pulse and keep up with the trends! Don’t fall behind and miss out on good marketing opportunities!

 

“Business success is 80% psychology and 20% mechanics.”

Tony Robbins (Entrepreneur, Author, Philanthropist and Life Coach)

Tony Robbins is possibly the best business and life strategist out there. In fact, he is quite remarkable, and his success has been nothing short of that. He is an expert in organizational turnaround, psychology of leadership, and the art of negotiations. He believes that in order to succeed, you must be clear about your strengths, weaknesses, goals and strategies! Marketing is 80% psychology and 20% mechanics, also! It is all about connecting successfully with your customers and inspiring them to BUY!

​We hope that 2019 brings you lots of success and some very successful marketing, and that this article helps in some way!

 

 

Photo by Jon Tyson
Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

How To Survive The Silly Season And Keep Your Social Channels Thriving

Facebook
LinkedIn

 

Managing your business’s social media over the holidays, while also trying to enjoy the silly season!

If you are in charge of social media for your brand, you will probably be feeling a little envious of your colleagues who can totally switch off and forget about all of their work responsibilities for a couple of weeks! Unfortunately, as we all know, social media doesn’t sleep – not even for Santa! In fact, this is the time when people tend to be on social media the MOST – people do love scrolling their feeds on the couch after a big Christmas lunch, and on New Year’s day after a late (maybe a wild?) night after all…

So, what does that mean for you, when you are craving a bit of a break and some fun also and aren’t totally sure when you will have time to keep up with your posting?

Luckily, we have a few tips that can make your job a little easier over the next couple of weeks… so keep reading!

Planning ahead is key. It might be annoying now when you already have so much to wrap up for the year, but you will thank yourself later! How often are you going to post over your break? Whether you post everyday or just twice a week, you should probably keep this up.  Consistency is important! What are you going to post, and when?

There are a couple of ways that you can go about managing your Instagram when you are busy celebrating! If you pay for an Instagram scheduling app, this can be an easy and low maintenance way to go. And scheduling your posts on Facebook is also an excellent idea. But if being shadow banned or having lower reach and engagement as a result of using a scheduling app concerns you, or you just don’t want to pay for a scheduling app, then we have a pretty great alternative!

I always make sure that I have all of the images and graphics that I will be needing for social media over the break, saved in my phone in a photos folder, in the order that I want to use them. So that when I need to post, I can easily find the piece of content! I write up my captions beforehand, and store them in the notes section of my phone. You can also number these so that they match the order of the content/images that you have stored. I also make sure that I have a couple of sets of hashtags pre-prepared, so that I can easily pick a set and add to the post (remember to mix up your hashtags to avoid being shadow-banned). Easy! And feel free to add #Christmas #Holidays and #NewYears to your hashtag sets also!

In terms of replying to comments and messages on both Facebook and Instagram and monitoring your engagement, try to set aside just 15 minutes per day for this – doesn’t sound so bad, does it?! You might also want to occasionally share some funny Christmas/New Year memes or posts on an adhoc basis, too.

If you are worried you are going to forget to either post or check up on your social media community, just set some alarms or reminders on your phone – easy! Most of us have our phones glued to our hands anyway, and if you have everything pre-prepared a post should only take a couple of minutes!

Good luck – we hope you feel a little more confident and prepared to tackle the social media world over the holiday season now!

And of course, Happy Christmas and New Year!

Up next: Dive into 2019 with a splash!

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

Should you switch your Instagram account to a business profile from a personal one?

Facebook
LinkedIn
Decisions Decisions Instagram personal or business

 

Should you switch your Instagram account to a
business profile from a personal one?

You have probably wondered about this before, if you haven’t already made the switch. There are definitely lots of pros to having a business Instagram account, rather than a personal one. Keep reading to find out if switching to a business account will be beneficial for you!

 

Would Instagram analytics be useful to you – real time metrics?

Being able to (very easily) analyse your Instagram audience, your engagement and your account discovery can be very helpful.

With a business profile, you can see:

– How many people are viewing your profile per week.

– How many individual accounts you are reaching per week.

– The total number of times that your posts have been seen.

– How many people have saved your posts.

– Who your Instagram audience is – their location, age range and gender.

– What days and hours are best for you to post!

You can then leverage all of this valuable information to optimise your content and your overall Instagram performance.

 

Would you like to promote your posts?

If you have a media budget (big or small, it doesn’t matter!) then having a business profile would definitely be of interest to you. Even just spending a couple of dollars a day for a few days during a big online sale can have a huge impact, and dramatically increase your reach.

 

Would you like to be able to clearly display your website link and your contact options?

When switching over to a business profile, you are able to decide which of your contact information you would like to display – phone number, address, email and/or your website address. Of course this is beneficial to almost any business! You can still add your phone number or website address to your Instagram bio on your personal account, however this takes up character space (only 150 characters allowed) that you may want to use for something else, e.g. some information about your brand or a tagline. Also, on a business profile, the contact options will come up as contact buttons e.g. “Call” or “Email”, which keeps things clean and tidy, and very accessible for the user!

So, lots to think about here! Hopefully we have helped give you some more insights into the benefits of switching your Instagram account over to a business profile, so you can make a clearer and more informed decision!

Happy Instagramming!

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

How to make sure you are keeping your readers awake!

Facebook
LinkedIn

 

How to successfully blog and make sure you are keeping
your readers awake!

First thing’s first; are YOU interested in what you are going to be blogging about? If you aren’t, chances are your readers won’t be either! So make sure to pick something fun and interesting, that is relevant for you and your target market and of course, reflects the values of your business.

Have a good headline/title! You will need something short and sweet that truly captures the attention of your audience – whether it is being posted on Facebook, shared on LinkedIn, mentioned on Twitter or Instagram, or just being uploaded to your website, it needs to be simple and grab the reader’s attention.

Pair your blog text with some great visual media. Lots of interesting high resolution imagery or graphics will inspire the reader to keep reading. Use these images to break up your text, so it doesn’t appear as just one big overwhelming lump of words, but rather a flowing blog piece that includes both interesting info and some “wow” imagery and media.

Where relevant, include some cool and interesting stats and facts, which back up what your blog piece is saying. Here is an example:


53% of marketers say blogging is their top content marketing priority. (HubSpot)


Most people LOVE statistics, and everyone loves a captivating fact! And if you can, use graphics to demonstrate these. Whether you have put he graphic together in-house, or sourced and credited something from the internet, make it POP!

Here us an example of showing the latency of blog content views:

Be consistent, so that your readers know they can count on you for content. Pick specific times that your blog pieces will be uploaded, e.g. every Monday and Thursday mornings. Make sure to regularly block out bits of time on your schedule to create content for your blog and then time to promote it after you have hit that publish button. Writing and publishing the blog is just half of the picture!

Share the blog piece to all your social platforms, and make sure you do this at the right times – e.g. Thursday nights at 8pm might be the best time to share a blog on your Facebook page, but 4pm might be better for your LinkedIn audience! Mention and tag other pages and people where applicable and add relevant hashtags for maximum reach. Feel free to reshare the blog on each social platform a few times, with different imagery and different headlines.

Happy blogging!

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

Should your business be using Emojis?

Facebook
LinkedIn

 

Should your business be using Emojis when posting on your social media platforms?

Probably, yes! Whether or not you decide to jump on the bandwagon of the ‘millennial emojis’, you need to think about what type of business you have, and who your target market is. They can definitely make your brand seem more personable, but it is also easy to misuse them, overuse them or use them with the wrong crowd, on the wrong post.

Social media is meant to be fun, and your accounts should be an accurate representation of who you are as a business and the values you hold. It is just another method of communication after all, and nowadays a very important way for a business to connect and communicate with their target market and customers. Emojis have recently become an optional part of that communication (however nowadays, used more often than not), and they add that little bit of spirit, fun and humour. People buy from people, after all, not businesses, so if using emojis makes your brand seem more personable, go for it!

Emojis can definitely make your tone clearer. By their very nature emojis express emotion and tone. I often feel when I am writing an email to a client that they might think my passive voice is too stern, I then either compensate by being overly verbose or overly sycophantic, when a simple smile or thumbs up might do the trick. We lose so much without visual cues or intonation of voice in the written word – but it is still considered, by some, poor form to include an emoji in an email.

Throw some emojis in when you want to make your content a little more relatable, such as when posting a fun photo with a quirky caption. Example: Happy Friday! (insert beer or glass of wine emoji – everyone loves a drink on a Friday night, after all)!

Find a set of emojis which suit your brand the best, and go to town with these! Not on every post though, and only a couple per post – don’t over do it or you might look too casual and silly. As a general rule of thumb, we tend to keep it to 3 or less per post for anything that has target age above 25 – less often depending on the tech savviness of the group you are aiming at. Example; for a travel company, you might use different animals and trees (e.g. fish, sea creatures and palm trees when posting tropical/beach pics), planes, boats and landmark emojis, such as the super cute little island emoji’s or the Statue of Liberty (probably only for pics of New York though…).

You don’t have to add emojis to every post, and typically they are used more on Instagram than they are on Facebook.

BUT, know and understand your demographic. If your brand is trying to communicate with older customers, then emojis might not suit, as they may be uncomfortable with emojis, and may not even know what they mean (or interpret them the wrong way, which can be awkward)!

Anecdotally, my parents use emojis in text now, not often but they are there which is something for two septuagenarians. The usage is often just to convey tone (😊😘😉) rather than to let me know they are at the airport 🛫 or about to get lit🔥.

It’s interesting to note that they will use correct punctuation in text and were never taken in by the acronyms which makes the case for emoji adoption even stronger.

If you are on social media and have a strong presence, chances are you are trying to engage with a young/younger audience, and if they use emojis, you should too!

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

Should your business be using LinkedIn?

Facebook
LinkedIn

Should your business be using LinkedIn?

Should my business use linkedin

 

LinkedIn is the world’s most extensive professional network with more than 467 million users in more than 200 countries and territories worldwide, and therefore is obviously of great importance for all B2B businesses – just as important as Facebook and Instagram, believe it or not! For these B2B businesses, it can be a real game changer, and we are going to tell you why.

A recent industry report showed that LinkedIn has recently overtaken Facebook as the #1 most important social platform for all B2B marketers. 41% put it at the top of their list, compared to just 30% of people who said Facebook was the most important.

Another recent marketing report showed that LinkedIn is the third most commonly used social network for all business owners, with 62% reporting that they use the platform, and an additional 22% reporting that they intend to begin to utilise it within the next year.

 

In terms of conversion rates, did you know that LinkedIn has an average conversion rate of 2.74%, compared to Facebook’s .77% and Twitter’s .69%? This is HUGE! 50% of B2B buyers use LinkedIn when making purchasing decisions; LinkedIn is built for social selling after all.

 

As LinkedIn explains, “With over 467 million members, LinkedIn is at the forefront of connecting B2B buyers and sellers. One of the most important sales techniques is to understand how your buyer behaves—making prospecting easier with greater success.”

 

LinkedIn:

1.      Heavily supports your external website and other social platforms.

2.Improves your brand’s credibility, as you are able to share relevant and rich content to your market, which demonstrates your expertise and thought leadership within the market.

3.      Allows you to significantly grow your reach, as you successfully target other businesses which may be interested in the services you provide.

 

Moral of the story? Get your business on LinkedIn! If utilised correctly, it will do wonders for your business! Of course feel free to reach out to us if you would like some help in this space.

 

Facebook
LinkedIn

 

Photo by rawpixel on Unsplash

RECENT POSTS

OUR WORK

Written By: Claudia

5 tips for your Instagram feed

Facebook
LinkedIn

5 tips on how to curate a beautiful and flowing Instagram feed

So, everyone wants authentic Instagram followers, right? This is why your Instagram feed is very important. When people click on your profile, they don’t see your individual posts first. They see your feed first, which is why it’s super important to plan and carefully curate how your feed looks, and to make sure it accurately represents your brand’s story, so people form the right impression of your brand straight away.

Here are 5 tips that will help you make sure your feed always looks great!
1. Research – Find a couple of Instagram accounts that you love and think look REALLY good, and take note of WHY they look so good. Most of them will follow the below tips.

2. Choose a grid layout – A grid layout is how your posts are positioned on your account. It helps you know what photo to put next to another photo. A layout makes it easy to start (and stick to) a consistent Instagram theme. Create your layout by using an app such as “Plann”, “Later” or “Schedugram”. You can use these apps to make sure your feed flows nicely, which means that all photos sit nicely next to each other! If you are not going to use a specific layout, you need to make sure your feed is balanced.
3. Choose a colour scheme – what kind of filters are you going to put on each photo, if you wish to use filters? Do you have a colour scheme you want to stick to? What kind of posts are you going to be posting? Keep it consistent, use the same filter on each pic!
4. NATURAL LIGHTING! Natural lighting means higher quality and more detailed photos, giving your feed a clean and consistent feel. Photos taken in natural light are also easier to edit with filters.
5. Have Standards – Posting only good quality photos is key. A high quality photo looks clean and inviting. A blurry photo is the first thing people will see when they head to your profile, and does not invite lots of likes or followers! You don’t need to use a professional camera – smartphone cameras are good enough these days!

Have some more questions – hit me up – social@remembercreative.com.

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia

Hashtags hashtags hashtags!

Facebook
LinkedIn

Hashtags hashtags hashtags!

So it’s 2018, and most people have a bit of an idea about what hashtags are and how to use them! However, very few people know how to use them WELL, and using hashtags poorly can actually have a pretty detrimental impact on your business’s social media success. Essentially, hashtags are used to categorize content, meaning that searching for relevant content is a lot easier to do, so businesses have a pretty huge opportunity here to maximize their content’s reach and therefore their page’s reach. And social media for business’s is all about converting that reach into brand awareness and then into sales, right?

So here are a few ways to make sure you are absolutely maximizing your opportunity for reach, through your use of hashtags.

 

Less is more and more is less!

On Twitter and Facebook, less is more. Posts with 1 hashtag tend to receive far more engagement than posts with 4 or 5 hashtags. But on Instagram, it’s a very different story, and the more hashtags you use, the better. However, after using over approximately 8 hashtags, your engagement will typically drop. It’s a pretty fine line!

 

Don’t over-complicate it!

Don’t hashtag every word on your post, and try not to use long hashtags. And definitely don’t have more hashtags than words. Keep it simple!

Be specific

Hone in on who you are trying to attract and find hashtags that help you target them. Do your research; there are lots of hashtag searches and apps out there that will help you find the best and most effective, trending hashtags: Ritetag and Hashtagify are some good ones.

 

Happy hashtagging, and good luck!

Facebook
LinkedIn

RECENT POSTS

OUR WORK

Written By: Claudia