Why am I not getting enough traffic to my website?

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WHY AM I NOT GETTING ENOUGH TRAFFIC TO MY WEBSITE?

We all want a constant stream of people viewing our site.

 

A constant stream is good but what we really want is a constant stream of high quality users, the kind that are interested in our offering and enquiring. Or better yet, converting then and there.

 

How do you go about building organic traffic to your website?

 

Let’s start with the stuff that is easy to fix.

I say easy because it’s stuff that most people can test and can go to you, or your local web development company, to fix.

 

Speed – I feel the need, the need for…

 

The speed of your website is paramount to rising up the rankings on search engines. If your site is slow, people will leave. Basically, we know that people are impatient, because if they clicked on your link from an organic search, they know that there are 4 million other results to read simply by hitting the back button. If your website is taking longer than 4 seconds (many suggest quicker, but us Aussies are a docile bunch comparatively) the user can get frustrated. Pingdom has done a great job of researching the correlation between the likelihood of a user bouncing as time goes by.

 

Things you can probably do in house:

  1. Optimise your images – If you have 2000px wide image in a 300px wide box you need to resize. It is just a waste and will not look any better.
  2. Redirects – If your landing page has a redirect, a browser has to execute that before it can start loading. If it then has to redirect to a mobile page such as m.domain.com (more on mobile sites later) well then it will have to execute that one as well.

 

Things that you might need help with are:

  1. Enable compression, optimising css, removing renderblocking JS and leveraging caching.
  2. Learn more about page speed with google here and test your speed with pingdom.

 

Mobile – Being mobile is the new agile

I mentioned mobile above, but it still bears repeating that if your website is not responsive yet, make it so. We know that mobile accounts for well over 50% of all searches, and search engines like to send their searchers to websites with a good experience for the operating system that is being searched on.

 

Good design is good

57% of people won’t recommend a business or brand with a poorly designed mobile site. Ouch! Imagine your shirt not being pressed being the reason you missed out on a new client. A bad user experience can quite easily cause lack of interest in your website. People won’t link to, and share, bad content.

 

Design is not just limited to the overall look of your site, it’s your individual pages as well. If you have a new page or blog entry, make sure it’s not just a mountain of text, headlines and bullet points… hang on…

  • headlines
  • bullet points (yay)
  • imagery (appropriate imagery)
  • videos
  • a readable font (size, colour and style)
  • provide a CTA and sharing options

 

 

SEO – ESOteric or essential

SEO might seem like a bit of voodoo, but there are tried and true methods that can help boost your rankings, and in turn boost your traffic. SEO will help by making it easier for the engines to crawl your website, read your images, etc. but a good strategy will also help your website offsite by making sure there are no bad inbound links and create good high quality inbound links.

 

Keywords: this can be considered part of your SEO strategy or your content strategy, but once you have discovered who you are writing for (ideal customer/s) and what they are searching for, you will then have a pretty clear idea of what your keywords should be. Also spend some time on how you will use these in longtail search.

 

Influence the influencers

Speaking of inbound links, ask your favourite industry influencers to share your content. If it’s good, they will want to share it because it looks good on them to share good work. Ask nicely and engage them with why you think your content would work for their audience. No is the worst thing they can say.

 

You’re still reading? I haven’t scared you off yet? Well… the above was the easy part, and the ugly truth for why you might not be getting any traffic, is that your content is bad. There I said it… it had to be said…

 

Content is king

The more people like your article, the more they will want to share the article and things will just snowball from there. It’s hard… it takes time… and if you are not dedicated to the process, it’s pointless. Quality over quantity always!

 

Practice makes perfect – you won’t hit it out of the park on your first attempt, but then again you don’t have to publish your first attempt. Or you can publish it and learn from mistakes.

 

Writing copy that opens your brand up to new audiences and creating copy that will turn your leads into clients, isn’t something you can do half-heartedly. It’s a skill, and like any skill, it takes dedication to learn.

 

So what have we learned

The easy part – making your content as accessible to your targets as possible

The hard part – making your content creative, convincing, informative, entertaining, compelling.

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Photo by Cris Ovalle on Unsplash

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Why Doesn’t My Mailchimp Click Equal My Google Analytics?

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WHY DON’T MY MAILCHIMP CLICKS EQUAL MY GOOGLE ANALYTICS?

The above question, or variations thereof, come up often when talking with clients (and family and friends that want to bend your ear at a get together).

On a side note, I feel for the doctor oft cornered at a party with requests like, “could you just have a look at this mole?” Working in digital marketing, I am more and more finding myself answering questions from IT to Print: ‘I think I have a virus on my computer…’ to ‘how wide should my letterbox drop go?’

But enough about my dazzling social life – back to the job at hand.

Why do I have more clicks and less sessions on my analytics?

It comes down to a fairly mundane answer.

First of all, we make sure that the figures we are talking about are correct. Every once in a while you get a zero from analytics only to find out that a client’s landing page didn’t have the Google Analytics (GA) tracking code on it.

Then, if we are indeed trying to compare apples to apples, it’s usually due to a combination of factors.

But the main contributors are:

  • Click and close: A user may click on the link and then close the page before the page has loaded, which means the GA tracking code didn’t have a chance to register a hit on Analytics. This can happen because the user accidentally clicked the link, your server is slow, they have slow internet and gave up, or they just simply changed their minds. Also, it’s a good idea to have your GA code near the top of your page so it can load quickly and thus track that click… even if it is a bounce.
  • Multiple clicks: A user may click the link multiple times in succession. Like with ad servers, your mail distributor will track all the clicks instantly but GA will only record a session every 30 minutes. So, if a user went to read an article on their computer, changed to another page and then went back to the email to click on the link again to finish reading the article, Mailchimp will have registered two clicks and Google only one.
  • Road blocks: Many people wittingly or unwittingly might be throttling your analytics via use of a browser setting like switching off javascript (js) or having a technology or add-on for their browser that actively blocks GA.

So unfortunately, like with many systems, it’s not perfect, and your numbers will not often marry up 100%. But there should be some consistent differences which will let you extrapolate findings to see what’s working and what isn’t in your emails or other marketing endeavours.

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Capturing The Creative Moment

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CAPTURING THAT CREATIVE MOMENT

Many elements of marketing are paint by numbers (not Microsoft Paint* thank goodness)

We will tweak and explore ideas along the same theme when it comes to targeting for an AdWords campaign, for example.

But the exciting part of our job is being creative (it’s in our name, duh!) We love that feeling when a client sees their new branding, campaign concept or image. Sometimes the creative can be encapsulated in a quick gif even if it took a long time to plan.

Getting that perfect headshot

One of our clients Lisa McGuigan Wines has another perfect example of ‘capturing the moment’ as her hero image on the website we built last year.

We explore creativity, and our Creative Director’s thoughts on the subject can be found in the latest 5 Minutes with Menz installment. Sometimes creativity can be stepping away from a project and allowing that “Eureka!” in the bathtub moment.

Whether it’s a difficult brief or circumventing a problematic circumstance like potential customers not being able to touch the product, it can be tough trying to capture lightning in a bottle. But when it’s done right, well, that’s why we do the job.

If you need help finding the ingredients of the secret sauce, drop us a line.

*To be totally fair, and even though Microsoft aren’t openly supporting MS Paint anymore, some people can use MS Paint with aplomb … like those people that know how to use an etch-a-sketch. Nobody likes these people anyway, stupid showoffs.

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Spotting Digital Rips – Always Be Testing The Waters

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Sink or Swim – Spotting Digital Rips

It’s slowly getting colder and there aren’t many beach days left for me before winter is in full swing. I was dreading this on Sunday when I was unseasonably baking on the sand at the beach. I was snapped out of my contemplation as I saw a surf life saver tearing out on his surfski to help someone, hand in the air, who had gotten themselves in a rip.

It’s scary being caught in a rip. A lot of us in Australia have grown up less than an hour from the beach – so we should know what to do. But if you haven’t spotted it until you’re in it, the fear can cloud your judgement and as Marcellus Wallace will tell you, pride can get in the way of raising your arm and asking for the help of the boys and girls in red and yellow.

On my way into work today, I was taking stock of my weekend and getting into work mode. I started seeing a direct correlation between the swimmer and a client that had recently engaged us.

The swimmer hadn’t spotted the rip before he went in, but he had the presence of mind to stick up his hand and ask for help. By the time he got into shore, you could tell he was still buggered so perhaps he fought the rip a bit longer than he needed to, before raising the alarm.

Similarly, the aforementioned client had jumped into a marketing campaign without proper caution and quickly found themselves in trouble. They realised that the outcome they had promised their stakeholders was not looking probable and asked around for help, not before getting a little deeper in trouble by trying to do the same thing, but with more money. The client was recommended to us by someone who had previously worked with us and we have put them on our surfski, and the early signs look good.

I don’t think the sunk cost fallacy directly relates to sinking swimmers (and digital campaigns) but it might as well. We need to constantly appraise our situation – to see if we are wasting time and energy in waters that don’t suit us, and if so, look for the calm blue ocean.

We can all get stuck in a digital rip and a thorough strategy can help, but it’s always wise to be able to spot the warning signs as early as possible. Whether it’s a low click through rate on an EDM, no conversions on your landing page, or limited brand awareness among your targets, make sure you examine what the next steps are. It might be to call for reinforcements, or pivot a little to more peaceful waters.

So, if you’re in trouble, ask for help!
If you are going to the beach – read this first.
If you are struggling with your current digital comms, or need help trying to spot a digital rip before you jump into the water, or you are just digging this thinly veiled metaphor, drop us a line – info@remembercreative.com.

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Mad Men of Marketing | Episode 4

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Welcome to the Mad Men of Marketing podcast

Episode Four:

On episode 4 of the Mad Men of Marketing podcast, we discuss budgets, some of the key things you should consider when budgeting for your marketing and what things can derail a budget.

Hit play and enjoy…

 

 

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How to market to meh-lennials

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How to market to meh-lennials

Like it or lump, the screen addicted group that us oldies call millennials are getting older and their purchasing power is growing. A lot has been said about the younger generation that has grown up with the internet and how they need instant gratification like the dopamine hit they receive when they get another ‘like’. Or the want it now mentality having grown up with ‘on demand’ TV. Or never having to search the Dewey Decimal system and wait for someone to return the book they want – psh, just Google it already.

Millennials put up a lot of road blocks for marketers

They are consuming most of their media on the internet … ATL advertising has taken a huge hit1 when it comes to this.

It presents a problem for business owners when considering ways to engage with a group who would rather give up sex, than the internet2 – well, 43% of them anyway. This automatically makes one assume that you have to be on the Internet to get their attention. But how do you do that successfully?

Beware the use of ad blockers

With over 25% of Australians3 using ad blockers (and a much higher percentage among millennials) display ads are not as effective as they once were. Older people rely on face-to-face referrals more than millennials, and surprisingly a study showed that 51% of millennials prefer a review from someone they don’t know4 (perhaps because they don’t like being told what to do). And this strikes at the chord of marketing to millennials.

Make something they want – don’t make them want something. In times past, advertisers often generated a problem so that people would want something.

So what’s the secret sauce?

If we can’t use display ads and traditional methods don’t work as readily, what can we do?

Create content because millennials consume content insatiably. Distribute it to your channels, start a conversation (user generated content is more compelling)5 but also focus on native advertising and sponsored marketing via influencers, which can be your biggest ally. Basically, make the advertisement look nothing like an advertisement.

Remember they are savvy, don’t treat them like this – as this tongue-in-cheek video suggests:

1 http://www.smh.com.au/business/media-and-marketing/new-viewing-habits-have-cost-tv-networks-25-billion-so-far-20170324-gv65wh.html
2 http://www.bandt.com.au/marketing/study-43-millennials-give-sex-internet
3 http://www.thedrum.com/news/2017/06/21/one-quarter-australians-use-adblocker-says-iab-australia-research
4 http://time.com/money/2820241/10-things-millennials-wont-shell-out-for/
5 https://www.referralcandy.com/blog/marketing-millennials-user-generated-content-works-best/

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Mad Men of Marketing | Episode 3

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Welcome to the Mad Men of Marketing podcast

Episode Three:

On episode 3 of the Mad Men of Marketing podcast, we discuss influencer marketing.

Hit play and enjoy…

 

 

Do you think we missed anything major? Let us know your thoughts.

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How Instagram’s ‘follow hashtag’ feature can increase reach

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Social media hack: How Instagram’s ‘follow hashtag’ feature can increase reach

Last week, Instagram announced a new feature that allows users to follow specific hashtags based on interests.

So if you head to the app now and search for a hashtag, you can instruct Instagram to integrate posts that have used the hashtag into your personal newsfeed.

What does this mean for brands using Instagram as a marketing tool?

Well, as you may know, Facebook and Instagram make a habit of periodically reducing brands’ organic reach on their platforms because they want to foster an environment where businesses pay to play.

If you run a business account on either Facebook or Instagram, you may have noticed that the reach metric has declined in recent times.

This new Instagram feature could potentially remedy the situation.

Here’s how:

  1. Create a unique hashtag that relates to your business and will be easy for people to search and follow.
  2. Then, add a line to each of your captions that reads: ‘Follow #X to see more.’

It’s that easy, and you’re giving your posts a higher chance of appearing in your followers’ newsfeeds.
With Instagram only announcing this update a matter of days ago, it’s too early to determine to what extent the hack works, but nonetheless, it’s yet another way to connect with your followers.

Best of luck!

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Falcon Private Bank | Marketing Masterstroke or Mistake?

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Falcon Private Bank: Marketing Masterstroke or Mistake?

Are you ready for Agile Private Banking?

Are you ready for emaciated bodies dripping in gold glitter paint, performing a freestyle contemporary dance routine

Are you ready for what could be the most bizarre ad of ALL time?

Look, no one is claiming that marketing a bank is an easy task. They’re super dull and at times fraudulent. So it’s understandable that agency, Branders Group AG wanted to inject a tad of personality into an otherwise boring subject.

Making a bank sexy is a monumental (arguably, impossible) task. And if the goal for this ad was to emphasise the sex appeal of Falcon Private Baking, they ‘succeeded’ … I guess.

But who the hell is thinking ‘Damn I’m just craving a massive home loan right now’?

Answer: no one.

According to their website, Falcon Private Bank “rely on more than 50 years of experience” and are “devoted to excellence”. So how do you demonstrate wisdom, experience and financial excellence? Blast glitter at a bunch of starving 20 year olds and film them regurgitating gold paint! Simple.

The bank also claim that they’re relentlessly committed to superior performance and boast financial strength and stability. Let’s unpack that, shall we.

Surely, exhibiting a “commitment to superior performance” would not involve hiring a year 10 art class to film your advertising campaign, but it appears Falcon Private have done just that.

Then there’s the “financial strength” which I guess is symbolised by the models’ muscles … deep.

And then there’s “stability”, which, if they’re referring to ‘mental stability’ is completely absent in this commercial.

I think it’s safe to say, we have another case of advertising executives thinking that sex can sell anything … even banks. They are so wrong, it’s not funny. And this ad is an example of it.

So for these reasons, this week, it’s a

Marketing Mistake

Follow us on Facebook & Instagram to stay up to date with our weekly installments of #MarketingMasterstrokeOrMistake

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Mad Men of Marketing | Episode 2

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Welcome to the Mad Men of Marketing podcast: episode two.

Episode Two:

On episode 2 of the Mad Men of Marketing podcast, we discuss FOX News 32 Chicago’s Facebook page … random? Well no actually, because it was recently announced that they have the most engaged audience of any news publisher on Facebook. We talk about how they did it and how other pages can apply similar tactics to get their audience invovled.

Hit play and enjoy…

Do you think we missed anything major – let us know your thoughts? and what you thought of the show.

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