Earned media from calendar events
Is it too late for an April Fools Day Joke?

We often look to the calendar when brainstorming – after all it’s kind of a no-brainer you want to be part of the zeitgeist and what better way than focussing on pre-scheduled events that everyone is aware of.

It’s all well and good to design a social post with a bunny and a Happy Easter plastered on top OR create an advertising campaign around Christmas. It doesn’t have to be a well established holiday if you noticed last month was Pride Month in the US and brands were all quick to jump on the bandwagon.

But to really set yourself apart from the crowd you may want to focus your brain power on creating something a little out of the ordinary to get you noticed.

This classic (which had mixed reactions) is from a few of years ago

We are often inundated with tongue in cheek campaigns on April Fools or Halloween but the truly inventive ones get themselves shared and mentioned around the water coolers and on numerous media types.

Earned media: Any positive mention of my brand, created by someone other than me, published somewhere other than my site.

One of my favourite pranks (intentional or not) is the War of the Worlds (WotW) radio play by Orson Welles. As far as pranks go – it’s a doozy. Now, it wasn’t thought up by the marketing department nor was it intended to create the uproar that it did… But it did just that… and the earned media was amazing:



Imagine all that coverage – One might argue… what a waste – there was really no strategy as to how to best take advantage of the prank. But in all reality, we are still talking about it today and perhaps we don’t know that it was the Mercury Theatre but indeed we remember Orson Welles (Citizen Kane not withstanding) is so synonymous with WotW that one has to ask whether we you are talking about HG or Orson when talking Welles/Wells in relation to WotW. The full and rather interesting story on WotW can be found here.

Another great way to inspire people is to let them in on the joke NPR for their April Fool’s joke was:

Source: NPR


It inspired over 2000k comments and lots of goodwill to NPR for those in on the joke.



And of course, Google always does a great effort here is a list, but this is pretty cool

It’s not all April Fools obviously; Easter and Anzac Day have just passed by with their share of earned media attempts from (not always successfully)

Our series on Super Bowl advertising here and here whilst paid for, often turns into earned media that keeps on giving.

Other sporting events are a great for earned media not least of which the world cup.

Focussing on the calendar doesn’t have to mean yearly events you can also glom on to major events in general like the upcoming election or sticking with the political theme the same sex marriage vote caused a lot of companies to take sides leading up to the event and even after.

You might be thinking is this a task for PR or for your marketing team to be honest it’s both I think Alex Honeysett hit the nail on the head over at The Muse


“The truth is, you can’t market without doing a little PR, and you can’t do PR without a little marketing. The end goals—selling products and making people love a company—are too intertwined: If your products are terrible, your company probably won’t be viewed favourably by the public, and if people aren’t connecting with your overall brand, they’re probably not going to buy your products.”

So the key really is to have fun with it, it helps keep your brand front and centre in your audience’s mind – it doesn’t have to be big budget just a cool little nugget of an idea can grow and catch on. If you need help with the nuggets give us a bell.





269 thoughts on “Earned Media from calendar events

  1. Magnificent gօods fr᧐m уοu, man. I’ve be mindful yⲟur stuff prior tⲟ and you aгe simply extremely
    excellent. I гeally ⅼike what yοu’ve acquired
    heгe, certainly like wһat уou arе stating and tһe way throսgh which you assert it.
    Ⲩou mɑke іt enjoyable andd үou continue to tаke care of tо stay
    іt smart. I cant wait to readd mսch moore from yоu.
    This is really a tremendous web site.

    Ꮋere іs my blog backlink checker

  2. Howdy! I’m at work surfing around your blog from my new iphone!Just wanted to say I love reading your blog and look forward toall your posts! Carry on the great work!

  3. A fascinating discussion is worth comment. I believe that you need to write more on this subject matter, it might not be a taboo matter but typically people do not talk about these issues. To the next! Cheers!!

  4. I don’t even know the way I stopped up right here, however I assumed this submit was great.I do not recognize who you’re however certainly you are going to a well-known blogger in the event youare not already. Cheers!

  5. Hi there, just became aware of your blog through Google, and found that it’s truly informative.I am gonna watch out for brussels. I will appreciate if you continue this in future.A lot of people will be benefited from your writing.Cheers!

  6. Awsome post and straight to the point. I don’t know if this is in fact the best place to ask but do you people have any thoughts on where to hire some professional writers? Thanks in advance 🙂

  7. I will right away grasp your rss as I can’t to find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Please let me recognise in order that I may subscribe. Thanks.

  8. An envelope maksymalna dawka ibuprofenu Post said he was confident his concept can be scaled up to offer a viable alternative to animal meat production, but said it may be another 20 years before lab-grown meat appears on supermarket shelves.

  9. ถ้าเกิดจะเอ่ยถึงบาคาร่าออนไลน์ หรือมีการค้นหาบาคาร่าออนไลน์ UFABET จะเป็นชื่อแรกๆเลยที่คุณจะเจอ นั่นเนื่องจากว่าเราคือเว็บให้บริการบาคาร่าระดับแนวหน้า ซึ่งได้รับการยอมรับว่าจ่ายจริง จ่ายเต็มไม่มีอั้น ไม่มีกั๊ก ยิ่งทำให้สมาชิกถูกใจอย่างใหญ่โตครับ

  10. I do agree with all the ideas you have presented in your post. They’re really convincing and will definitely work. Still, the posts are very short for beginners. Could you please extend them a little from next time? Thanks for the post.

  11. ภาพงามเล่นง่ายได้เงินไวต้องชูให้ สล็อตออนไลน์เลยจ๊าครับ เรียกได้ว่าเป็นเกมที่ได้รับความนิยมที่ครอบครองใจคนอีกหลายๆคนอย่างยิ่งจริงๆUFABET ก็เลยไม่พลาด จัดทั้งโบนัสรวมถึงแจ็คพอตแบบรัวๆเพื่อเพิ่มวิถีทางทำเงินให้สมาชิกนั่นเองครับผม

  12. Great info and right to the point. I don’t know if this is truly the best place to ask but do you people have any thoughts on where to employ some professional writers? Thx 🙂

  13. I really got into this article. I found it to be interesting and loaded with unique points of interest. I like to read material that makes me think. Thank you for writing this great content.geico

  14. Have yoᥙ ever tһought aboᥙt adding a lіttle bit mоre
    thаn just yօur articles? Ι mеan, what you sаy is fundamental and eveгything.
    Neverthelеss tһink аbout if yоu added some grea graphics or video clips to give
    ʏour posts mоre, “pop”! Ⲩоur content is excellen bսt with images and clips, tһiѕ website
    ⅽould defіnitely be one of thе most beneficial in itss niche.
    Terrjfic blog!

    mү web blog; ਮੈਨੂੰ ਪਸੰਦ ਕਰਦੇ ਹੋ

  15. Bayların cinsel manada kimseye anlatmasalarda bazi problemleri doğabilir.
    Kendini tutamama, cinsel soğukluk vve ruhsaal
    etkenlere bağlı olarak iktidarsızlık gibi problemler, birçok kişinin başına gelebilir.
    Bu tazrz solrunlar adeta baylar icin gizli bir problem olmakla birlikte, bunu açıkca konuşmak utanç verici olmaktadır.

    Take a look at my homepage; Cialis hap

  16. Pingback: sezons.store
  17. A fascinating discussion is definitely worth comment. I do think that you ought to publish more on this subject, it might not be a taboo subject but generally people do not talk about such topics. To the next! Cheers!!

  18. You can certainly see your skills in the work you write. The arena hopes for even more passionate writers like you who aren’t afraid to mention how they believe.All the time follow your heart.

  19. You can certainly see your expertise in the work you write. The arena hopes for more passionate writers like you who are not afraid to mention how they believe. At all times follow your heart.

  20. I just like the helpful information you supply in your articles.I’ll bookmark your blog and test once more right here frequently.I am reasonably certain I’ll bee told many new stuff properright here! Best of luck foor the next!

  21. I blog frequently and I genuinely thank you for your content. This great article has truly peaked my interest. I’m going to bookmark your blog and keep checking for new details about once a week. I subscribed to your RSS feed too.

  22. I blog often and I truly thank you for your information. Thearticle has really peaked my interest. I’m going to book mark your blog and keep checking fornew details about once a week. I opted in for your RSS feed as well.

  23. Pingback: rftrip.ru
  24. Thanks, I’ve recently been looking for information approximately this topic for a long time and yours is the greatest I have discovered so far. But, what about the conclusion? Are you sure in regards to the supply?

  25. Aw, this was an incredibly nice post. Taking the time and actual effortto generate a good article… but what can I say…I hesitate a lot and don’t manage to get nearly anything done.

  26. Pingback: dolpsy.ru
  27. Generally I do not learn post on blogs, however I wouldlike to say that this write-up very pressured me to try and doit! Your writing taste has been surprised me. Thanks, verynice post.

  28. Hi,І think your site might be һaving browser compatibility issues.
    Ꮤhen I looк at ylur bloig site in Ie, it looks fine ƅut whеn openimg in Internet Explorer, іt
    has somе overlapping. Ӏ juust wanted to give you a quick heads up!
    Other then that, superb blog!

    Ꮋere iѕ mmy blog post; jual play spotify

  29. Hello there, just became alert to your blog through Google, and found that it’s trulyinformative. I am going to watch out for brussels. I’ll appreciate if you continue this in future.Numerous people will be benefited from your writing.Cheers!

  30. Pingback: kin0shki.ru
  31. Pingback: 3o9cpydyue4s8.ru
  32. Aw, this was a very nice post. In idea I would like to put in writing like this additionally – taking time and actual effort to make a very good article… but what can I say… I procrastinate alot and in no way seem to get one thing done.

  33. Pingback: tftl.ru
  34. Apkhacktogel – Apk Generator Togel Hongkong Jitu Baca Disini !, Terbukti Ampuh. Setelah sekian lama kamu mengharapkan apliksi generator angka jitu yang terbukti ampuh di dalam menentukan angka jitu.

  35. Pingback: brutv
  36. Hello there! I could have sworn I’ve been to this blog before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely delighted I found it and I’ll be book-marking and checking back often!

  37. I’m curious to find out what blog system you’reutilizing? I’m having some small security problems with my latest blog and I’d like to find something more risk-free.Do you have any suggestions?

  38. Undeniably ⅽonsider that ѡhich yoᥙ stated.
    Yoour favourite reason ѕeemed to be at thhe internet the simplest factor t᧐
    understand ߋf. I say to ʏou, I Ԁefinitely get annoyed еven aѕ folks consider worries
    that thesy jst do not recognise aƄout. Yoս controlled tօ hhit tthe
    nail uⲣon the һighest and outlined out the whοle thіng wіthout havіng sіde-effects , pdople сould takе ɑ signal.
    Ԝill ρrobably Ьe agɑin to ɡet mօre. Thank you

    Visit my homеpagе :: jasa backlink

  39. This awesome blog is really entertaining additionally informative. I have discovered many helpful advices out of this amazing blog. I ad love to return every once in a while. Cheers!

  40. Have y᧐u ever thought about publishing ann ebook
    or guest authoring οn οther websites? І havе a blog
    based ᥙpon on thee same subjects youu discuss and wоuld
    love to havе you share ѕome stories/informɑtion. I knoԝ my subscribers wоuld appreciate your work.
    If you are even remotely interested, feel free tߋo send
    mme an email.

    Feel free tо surf too my web page jasa seo

  41. Hello there! This is my first visit to your blog!We are a team of volunteers and starting a new project in a community in the same niche.Your blog provided us valuable information to work on. You have done a outstanding job!

  42. ✅ จะโอน ถอนเครดิต ไม่มีสะดุด 24 ชั่วโม๊งงง✅ ไม่หักเครดิต จ่ายไม่ครบ (ตบแอดได้เลย)✅ ได้จริง เสียจริง จะหมู่หรือจ่า เรามาดูกัน✅ ได้จริงได้ชัวร์ 100 ไม่มีโกงแน่นอน❌ โปรโมชั่นเกินจริง ได้เล่น แต่ไม่เคยได้จับเงิน ทำเทิร์นจนนิ้วล๊อคกันทำไม !!

  43. Hello there! I could have sworn Iíve been to this blog before but after looking at many of the articles I realized itís new to me. Anyhow, Iím definitely happy I stumbled upon it and Iíll be book-marking it and checking back frequently!

  44. I have fun with, lead to I found just what I used to be taking a look for. You have ended my four day lengthy hunt! God Bless you man. Have a nice day. Bye

  45. Dead indited subject material, appreciate it for selective information. «No human thing is of serious importance.» by Plato.

  46. Hello! Do you know if they make any plugins to help with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Appreciate it!

  47. A motivating discussion is definitely worth comment. I do think that you ought to write more about this issue, it might not be a taboo matter but generally people don’t discuss these subjects. To the next! Many thanks!

  48. I like the helpful information you provide in your articles. I’ll bookmark your blog and check again here frequently. I’m quite sure I’ll learn lots of new stuff right here! Good luck for the next!

  49. Having read tgis I believed it was really enlightening. I appreciate you finding the time and effort to put this inhformative article together.
    I once again find myself personally spending a significant amount of time
    both reading and posting comments. But soo what, it was still worthwhile!

    Feel free to surf to my web site … Kamyon

  50. Hey there! Someone in my Myspace group shared this site with us so I
    came to take a look. I’m definitely enjoying the information.
    I’m bookmarking and will be tweeting this to my followers!
    Superb blog and amazing design and style.

    my blog post :: İkinci El Tır

  51. I really love your website.. Pleasant colors & theme. Did you create this website yourself? Please reply back as Iím planning to create my own site and want to find out where you got this from or what the theme is named. Thank you!

Leave a Reply

Your email address will not be published.

Written By: Rob