LISTEN: Social Media – What is it good for?

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Welcome to the Remember Podcast

Social Media | What is it good for?

Today, we get down to basics and discuss social media – the good, the bad and the ugly of it. How it can be a tough sell but also something that can be quite transformative for a brand.

Put your ear phones in – sit back, relax and hit play…

 

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LISTEN: Perfectionism | The fly in the ointment

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Welcome to the Remember Podcast

Perfectionism | a blemish on your record

In this episode, we discuss perfectionism and how it’s not a positive attribute but can cause negative outcomes.

Hit play and enjoy…

 

 

And speaking of perfectionism what magic made this:

 

via Gfycat

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LISTEN: Procrastination

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Welcome to the Remember Podcast

Why haven’t you started your marketing yet?

In this episode, we discuss not having enough time on your hands and why it is actually hard for some of us to start marketing and stick to the plan.

Hit play and enjoy…

 

 

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What businesses often fail to understand about social

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What businesses often fail to understand about social

Finding the true worth of social

 

Have you ever sat back and said “I don’t get how social works for my business” or are you doing social and thinking “This is pointless” only to read every second day how people are building empires from social media exposure for their business?

Meeting as many business people as I do, especially men and women in their late 40s through to their mid 60s I often see and hear how they just don’t think social is doing anything for their business.

Sometimes, we will be engaged by a client for social whom we know will leave us after 6 months and question our role and the role of social at all in their business.

We have a wide array of processes in place to try and educate customers on the role of social, the realities of undertaking it, the commitment required to do it well and the potential outcomes for their businesses over time, but often despite all this our customers (a certain, small percentage, mind you) will leave and feel they got nothing out of their investment.

You may be thinking it is unusual for one to be so honest about a failed business relationship, but it is this approach that typifies how social works: being genuine and informative and I think there are lessons to be shared and learned by showcasing failure not merely success.

And as Henry Ford says failure is simply the opportunity to begin again, this time more intelligently. Which is why each time we have a disappointing or failed experience with a client we further refine our offering to offer and even better service to our current an future customers.

So our success on any project often comes down to a combination of factors, some as an agency we can influence, others we can’t. But here are some are three key factors to consider when looking to find success sin social:

  1. Content
  2. Time
  3. Tracking

 

Content – MAKE IT GREAT – CREATE MOMENTS

One of the greatest mistakes brands/businesses make with social is they merely take their approach to promoting their products/services and plonk them on a social platform.

Social media is NOT an advertising medium in the traditional sense. Yes, people advertise there, but what really gets followers engaged is thoughtful and interesting content.

People in the social environment want to be entertained, intrigued and delighted but above all followers want genuineness… and it is that aspect of social, businesses fail to understand.

Successful brands in the social space don’t just “Brand” content, their content exemplifies their brand, its values, its approach and therefore it speaks clearly not merely about the products or services they sell, but why the brand exists and whom they exist for.

If you take a look at Red Bull for instance their content richly reflects their brand and appeals to those who identify with the more extreme… and if not those who necessarily live that life, at least those who aspire to add a little more excitement to their day. It isn’t about the product itself but the “lifestyle” the drink fits into.

A brand I have worked on – Maccona also has a hugely successful social following, and their content is all driven around the core idea that Maccona (the product) provides its drinkers with a moment of escape, through the taste, through the ritual of having a coffee. So, their content is formulated to provide a similar and simple moment of escape online.

Now these are both beverage brands and when I showcase these examples to customers (not in the Fast-Moving Consumer Good Space – FMCG) they often refute their ability to achieve this when their product or service is so much more utilitarian or generic.

And my argument is simple That is Bullshit.

Sure, your business won’t produce content that emulates Red Bull or Moccona, but there is no good reason why your brand/business can’t make content in the social space that is authentic to your brand and provides genuine engagement for your customers.

So, what is an example. Well if you haven’t followed the NSW police – check it out. Now I reckon the cops have a pretty tough sell on their hand with enforcing the law…. And let’s face it the “constabulary” don’t always have the easiest brand position either. But some of their stuff is pure gold.

Or what about mailchimp. Let’s face it mailchimp sells the ability to send emails to customers and its one of hundreds of similar products. It’s far from sexy, and as a facilitator who exists in a highly price sensitive environment – what could this brand really do to be “social”.

Mailchimp have done three things that I think are very clever for such a pragmatic product.

  1. In the social space they have taken a very pragmatic approach, their content is typically designed to give real working examples of how to maximise the effectiveness of your communications and in turn they seek to showcase the ease of use, not to mention how to maximise the outcomes using their platform.
  2. They have been consistent in their approach with regular posts across platforms both in terms of frequency and content.
  3. They have spent time and continue to invest in a brand identity (visual style) that goes beyond their logo and underpins the way they present their social communications.

 

This visual style is clever and recognisable and something that not many brands bother investing in. This isn’t just content it is content that is branded both in terms of the strategic approach as well as the ongoing content presentation.

There’s a lot we can learn from these brands, these are not funky products, not emotive brands and yet they have found a way to show their personality despite having boring businesses. They’ve produced genuine content that reflect their brand on social media which keep users alert to their future posts but also keeps their brand front of mind which will allow you to get more followers, build engagement, and grow your business, but let’s be honest to make all of this happen and build a solid following will take…..

 

TIME – ROME AND A SOCIAL FOLLOWING – BOTH WEREN’T BUILT IN A DAY

Building a social following for a retail fashion brand like Boohoo or The Iconic can be rapid and the numbers of followers, sharers and buyers – massive. Again, not every business will have this same ability. So, understanding your business and your customer is vital in determining how many followers you want and having a plan for how long it might take to reach them is just as important.

What is also important in determining the time investment required for your social presence is the latency of your sales funnel/process. For example, if you sell cheap holidays the time between posting via your social channels and seeing a sales response may be a mere matter of days, but if you are selling large mining equipment it may take an extended and ongoing effort to see conversions from social.

In some respects, however your regular sales process should give you some indication around this, so if you do sell heavy machinery don’t expect to put up a post on Linked In once and sell a 1000. Expect it to take some time to build, we suggest that to properly target and build an engaged social following will take a minimum of nine months and up to 18 months before certain business types will see results begin to flow.

But how do you know?

 

TRACKING – SOCIAL SHOULD BE TRACKED – IT’S NOT JUST FOR FUN

This is a big one – And socially savvy businesses consider this often long before they even make a post. How you track success and how you track sales through your social media initiatives are vital to the process and how you seek to measure this will vary business to business and product to product.

Ultimately, investing in systems that track sales and the channel from which they were derived is one thing, but if your business doesn’t have robust digital systems in place, then try simple things like unique URLs, pricing or promotional codes that can help your sales teams track sales coming from your social channels specifically.

This really is very important because, as an example, we worked with a client once who saw a 15% uptick in sales in six months after investing in social with us. We asked them if they could see the correlation between our social campaign and their sales increase. And their response was “no one has specifically said they found us through social, so we are no sure this is working”.

As an agency, there was only so much we could track the performance (within the scope of the brief), so whilst we could see and share from the analytic data showing the increased traffic to the website, see the increase in online enquiries and they reported the subsequent increase in sales Without the client actually finding out where customers found them, we couldn’t close the loop in regard to the effectiveness of the work.

Which brings me back to the crux of this article. Why do some of our clients fail to see value in social?

I think it is often a lack of understanding of one or each the above key factors and the effort that each takes in tandem to find success. Whether you are executing your social in-house, by yourself or with an agency partner you really do have to be invested; invested in the idea of creating meaningful content, invested in the idea of being patient and giving your social initiatives time to work and invested in the systems and processes to track its performance.

As an agency who helps business with social, what I can tell you is whilst our talent at producing great content and managing the complex nuances of each platform is what we pride ourselves in, what makes a truly great relationship and delivers the best outcomes in social is when the client is truly invested in the outcome and knows why social is important for their business.

Give us your feedback – Why is social important or not important to your business?

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Written By: Michael Menzies

The Anatomy of the Perfect Instagram Post

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The Anatomy of the Perfect Instagram Post

  1. Make sure your image is visually appealing. Bright, colourful and in theme with the rest of your Instagram feed!
  2. Use a high quality photo. Blurry and pixelated photos can make you look unprofessional and your account uncurated and unplanned.
  3. Use your caption to grab attention. Words like “You”, “Free” and “New” are always good, and using questions to engage your audience is usually very effective also, such as “Do you like this quote?” or “Would you choose the red or the white dress?”.
  4. Have a call to action. For example: “Link to read the rest of the blog post is in our bio!” or “Head to the link in our bio to shop now!”.
  5. Use relevant hashtags, but no more than 8! Any more and you will see a drop in engagement. It is a very fine line. Try not to put them in the caption, but rather as a comment on the post.
  6. And finally, respond to comments and answer questions! People will buy from you once they trust you!

Happy posting!​

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How To Survive The Silly Season And Keep Your Social Channels Thriving

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Managing your business’s social media over the holidays, while also trying to enjoy the silly season!

If you are in charge of social media for your brand, you will probably be feeling a little envious of your colleagues who can totally switch off and forget about all of their work responsibilities for a couple of weeks! Unfortunately, as we all know, social media doesn’t sleep – not even for Santa! In fact, this is the time when people tend to be on social media the MOST – people do love scrolling their feeds on the couch after a big Christmas lunch, and on New Year’s day after a late (maybe a wild?) night after all…

So, what does that mean for you, when you are craving a bit of a break and some fun also and aren’t totally sure when you will have time to keep up with your posting?

Luckily, we have a few tips that can make your job a little easier over the next couple of weeks… so keep reading!

Planning ahead is key. It might be annoying now when you already have so much to wrap up for the year, but you will thank yourself later! How often are you going to post over your break? Whether you post everyday or just twice a week, you should probably keep this up.  Consistency is important! What are you going to post, and when?

There are a couple of ways that you can go about managing your Instagram when you are busy celebrating! If you pay for an Instagram scheduling app, this can be an easy and low maintenance way to go. And scheduling your posts on Facebook is also an excellent idea. But if being shadow banned or having lower reach and engagement as a result of using a scheduling app concerns you, or you just don’t want to pay for a scheduling app, then we have a pretty great alternative!

I always make sure that I have all of the images and graphics that I will be needing for social media over the break, saved in my phone in a photos folder, in the order that I want to use them. So that when I need to post, I can easily find the piece of content! I write up my captions beforehand, and store them in the notes section of my phone. You can also number these so that they match the order of the content/images that you have stored. I also make sure that I have a couple of sets of hashtags pre-prepared, so that I can easily pick a set and add to the post (remember to mix up your hashtags to avoid being shadow-banned). Easy! And feel free to add #Christmas #Holidays and #NewYears to your hashtag sets also!

In terms of replying to comments and messages on both Facebook and Instagram and monitoring your engagement, try to set aside just 15 minutes per day for this – doesn’t sound so bad, does it?! You might also want to occasionally share some funny Christmas/New Year memes or posts on an adhoc basis, too.

If you are worried you are going to forget to either post or check up on your social media community, just set some alarms or reminders on your phone – easy! Most of us have our phones glued to our hands anyway, and if you have everything pre-prepared a post should only take a couple of minutes!

Good luck – we hope you feel a little more confident and prepared to tackle the social media world over the holiday season now!

And of course, Happy Christmas and New Year!

Up next: Dive into 2019 with a splash!

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Differentiating yourself in a crowded marketplace: A comparison

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Unique Selling Proposition Real World Example

 

Differentiating yourself in a crowded marketplace Breakdown

When I was musing about Unique Selling Propositions (USPs) the other day I thought it would be interesting to give a real-world example. It just so happens that the next ad I saw was for QuickBooks and my decision was made.

Can you tell me the difference between Quickbooks, Xero and MYOB?

I can’t… I am not an accountant and all but basic accounts receivable and payable is lost on me.

What I can tell you is how I view the three brands

 

By the way, this was the ad:

 

QuickBooks

The ad in question, plays very much to a small business owner – it is accounting software that makes your life easier, especially the incomparably annoying job of chasing accounts in arrears.

Xero

Although Xero has been around for a while in internet years it seems like the easy yet technologically advanced choice.

MYOB

MYOB is an interesting case it has both a positive and a negative from the one factor: its age; they have years of proven experience and many happy customers in Australia but like pc vs mac they may have a little image problem of being a dinosaur.

 

 

But that’s just my viewpoint, let’s have a look at how they portray themselves online.


Upon landing on QuickBooks you can notice a few things

  • Small business: they refer to their customers as the hardest workers shameless pandering but also how small business view themselves (and rightly so) and their navigation includes small business, self employed and then accountants/bookkeepers – also there is a hardworking small business owner in the hero image looking at her phone after working on pottery.
  • customer service: voted #1 plus you have multiple options of using that customer service via the side buttons; live chat and customer service number in the navigation.
  • Technology: you also have a video that is in the shape of a mobile (smaller image next to it denotes it works across all platforms) with a the User Experience (UX) of their app they know a lot their small business owners are on the go and want access to a simple to use platform from their mobile.
  • Last but not least; you will see the word Your books, made easy

 

Xero’s current home screen has:

  1. Social proof: a million subscribers; an image of a few happy customers from different industry but all pretty trendy looking; and Canstar winners 4 years running.
  2. Tech savvy: the branding itself is very sleek; tagline is better business; and they have Features & Tools as their first nav choice after which they have Why Xero plus words like advisor, resources and partners are all speaking to its technological prowress.
  3. Local: I thought Xero was trying to sound approachable mentioning AUS and NZ as well as YOU BEAUTY but something I did not know was that it was founded in NZ and is listed on the ASX. So there you go.

And lastly MYOB:

  1. Design/technology: whether or not my assumption was right about MYOB being considered a dinosaur in the accounting software space – they are definitely rallying against it via new branding (it was updated less than 2 years ago), a young trendy person who has her finances sorted on a phone
  2. No nonsense, easy copy: DONE… Set your business up for success… actually lets you run a business.
  3. Social Proof: also like Xero over a million users but they don’t need to include NZ in their drawing pool.
  4. Big & oozing with legacy: A breakout mentions version 19. The copy asserts that their software scales with you and the navigation separates you into small, bigger and accountants/partners.

 

So, you might think my prognostications were to pat myself on the back if they turned out to be right but it was quite the opposite – my intent was to suggest that each of these companies do a great job of keeping their messaging consistent; that we almost instinctively know what we are getting from them even if we know little of them. The differences might appear small (to anyone who doesn’t spend hours appraising the UX of different websites weekly) but they are there.

 

On a side note, if you did focus on UX (and websites in general) every day you would notice other little things.

  • Like the banner for all three has copy on the left and image on the right
  • Another common best practice for Software-as-a-service companies is to offer a free trial.
  • The fact that the call-to-action buttons are all green the universal symbol for go even though QuickBooks is the only one that uses green in their branding colour scheme. Don’t feel like you must use green, it’s not 100% fool proof, some use red as it suggests urgency or special but at the end of the day our mantra is test early and test often.
  • And you will notice that the word “you/your” appears at least once on each of them – Remember, you are always talking to your customers on your website – be friendly!

 

But I digress, back to differentiating yourselves… if the website has passed the 5 second test and attention is piqued a user may scroll below the fold where usually they will see more important selling points of a product.

 

QUICKBOOKS

 

XERO

 

 

MYOB

 

QuickBooks focusses on you: save time, claim dollars and mentions (again) their award-winning support.

 

It should be note Xero has a customer video stories breakout before the list of features when scrolling down the page. Xero decided to have a few more bites at the cherry – showcasing 9 features that will change your life. The focus here is on the variety and technological strength of the application with over 700+ third party apps.

 

And MYOB goes for the national pride theme for Aussies by Aussies and speak to a human but not just any human an Australian human. And you can do it wherever you want.

 


Each brand has its differences and similarities but they have all carved out a niche for themselves by appealing to different consumers. So even if you think your offering is the same there will be a way to showcase why you are the right business to solve their need.

 

 

 

 

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Should you switch your Instagram account to a business profile from a personal one?

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Decisions Decisions Instagram personal or business

 

Should you switch your Instagram account to a
business profile from a personal one?

You have probably wondered about this before, if you haven’t already made the switch. There are definitely lots of pros to having a business Instagram account, rather than a personal one. Keep reading to find out if switching to a business account will be beneficial for you!

 

Would Instagram analytics be useful to you – real time metrics?

Being able to (very easily) analyse your Instagram audience, your engagement and your account discovery can be very helpful.

With a business profile, you can see:

– How many people are viewing your profile per week.

– How many individual accounts you are reaching per week.

– The total number of times that your posts have been seen.

– How many people have saved your posts.

– Who your Instagram audience is – their location, age range and gender.

– What days and hours are best for you to post!

You can then leverage all of this valuable information to optimise your content and your overall Instagram performance.

 

Would you like to promote your posts?

If you have a media budget (big or small, it doesn’t matter!) then having a business profile would definitely be of interest to you. Even just spending a couple of dollars a day for a few days during a big online sale can have a huge impact, and dramatically increase your reach.

 

Would you like to be able to clearly display your website link and your contact options?

When switching over to a business profile, you are able to decide which of your contact information you would like to display – phone number, address, email and/or your website address. Of course this is beneficial to almost any business! You can still add your phone number or website address to your Instagram bio on your personal account, however this takes up character space (only 150 characters allowed) that you may want to use for something else, e.g. some information about your brand or a tagline. Also, on a business profile, the contact options will come up as contact buttons e.g. “Call” or “Email”, which keeps things clean and tidy, and very accessible for the user!

So, lots to think about here! Hopefully we have helped give you some more insights into the benefits of switching your Instagram account over to a business profile, so you can make a clearer and more informed decision!

Happy Instagramming!

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Should your business be using LinkedIn?

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Should your business be using LinkedIn?

Should my business use linkedin

 

LinkedIn is the world’s most extensive professional network with more than 467 million users in more than 200 countries and territories worldwide, and therefore is obviously of great importance for all B2B businesses – just as important as Facebook and Instagram, believe it or not! For these B2B businesses, it can be a real game changer, and we are going to tell you why.

A recent industry report showed that LinkedIn has recently overtaken Facebook as the #1 most important social platform for all B2B marketers. 41% put it at the top of their list, compared to just 30% of people who said Facebook was the most important.

Another recent marketing report showed that LinkedIn is the third most commonly used social network for all business owners, with 62% reporting that they use the platform, and an additional 22% reporting that they intend to begin to utilise it within the next year.

 

In terms of conversion rates, did you know that LinkedIn has an average conversion rate of 2.74%, compared to Facebook’s .77% and Twitter’s .69%? This is HUGE! 50% of B2B buyers use LinkedIn when making purchasing decisions; LinkedIn is built for social selling after all.

 

As LinkedIn explains, “With over 467 million members, LinkedIn is at the forefront of connecting B2B buyers and sellers. One of the most important sales techniques is to understand how your buyer behaves—making prospecting easier with greater success.”

 

LinkedIn:

1.      Heavily supports your external website and other social platforms.

2.Improves your brand’s credibility, as you are able to share relevant and rich content to your market, which demonstrates your expertise and thought leadership within the market.

3.      Allows you to significantly grow your reach, as you successfully target other businesses which may be interested in the services you provide.

 

Moral of the story? Get your business on LinkedIn! If utilised correctly, it will do wonders for your business! Of course feel free to reach out to us if you would like some help in this space.

 

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5 tips for your Instagram feed

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5 tips on how to curate a beautiful and flowing Instagram feed

So, everyone wants authentic Instagram followers, right? This is why your Instagram feed is very important. When people click on your profile, they don’t see your individual posts first. They see your feed first, which is why it’s super important to plan and carefully curate how your feed looks, and to make sure it accurately represents your brand’s story, so people form the right impression of your brand straight away.

Here are 5 tips that will help you make sure your feed always looks great!
1. Research – Find a couple of Instagram accounts that you love and think look REALLY good, and take note of WHY they look so good. Most of them will follow the below tips.

2. Choose a grid layout – A grid layout is how your posts are positioned on your account. It helps you know what photo to put next to another photo. A layout makes it easy to start (and stick to) a consistent Instagram theme. Create your layout by using an app such as “Plann”, “Later” or “Schedugram”. You can use these apps to make sure your feed flows nicely, which means that all photos sit nicely next to each other! If you are not going to use a specific layout, you need to make sure your feed is balanced.
3. Choose a colour scheme – what kind of filters are you going to put on each photo, if you wish to use filters? Do you have a colour scheme you want to stick to? What kind of posts are you going to be posting? Keep it consistent, use the same filter on each pic!
4. NATURAL LIGHTING! Natural lighting means higher quality and more detailed photos, giving your feed a clean and consistent feel. Photos taken in natural light are also easier to edit with filters.
5. Have Standards – Posting only good quality photos is key. A high quality photo looks clean and inviting. A blurry photo is the first thing people will see when they head to your profile, and does not invite lots of likes or followers! You don’t need to use a professional camera – smartphone cameras are good enough these days!

Have some more questions – hit me up – social@remembercreative.com.

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