Should your business be using LinkedIn?
LinkedIn is the world’s most extensive professional network with more than 467 million users in more than 200 countries and territories worldwide, and therefore is obviously of great importance for all B2B businesses – just as important as Facebook and Instagram, believe it or not! For these B2B businesses, it can be a real game changer, and we are going to tell you why.
A recent industry report showed that LinkedIn has recently overtaken Facebook as the #1 most important social platform for all B2B marketers. 41% put it at the top of their list, compared to just 30% of people who said Facebook was the most important.
Another recent marketing report showed that LinkedIn is the third most commonly used social network for all business owners, with 62% reporting that they use the platform, and an additional 22% reporting that they intend to begin to utilise it within the next year.
In terms of conversion rates, did you know that LinkedIn has an average conversion rate of 2.74%, compared to Facebook’s .77% and Twitter’s .69%? This is HUGE! 50% of B2B buyers use LinkedIn when making purchasing decisions; LinkedIn is built for social selling after all.
As LinkedIn explains, “With over 467 million members, LinkedIn is at the forefront of connecting B2B buyers and sellers. One of the most important sales techniques is to understand how your buyer behaves—making prospecting easier with greater success.”
LinkedIn:
1. Heavily supports your external website and other social platforms.
2.Improves your brand’s credibility, as you are able to share relevant and rich content to your market, which demonstrates your expertise and thought leadership within the market.
3. Allows you to significantly grow your reach, as you successfully target other businesses which may be interested in the services you provide.
Moral of the story? Get your business on LinkedIn! If utilised correctly, it will do wonders for your business! Of course feel free to reach out to us if you would like some help in this space.
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