Facebook
LinkedIn

Why we challenged the mobile-first mindset

Why we challenged the mobile-first mindset

 

In this mobile-first age it might sound odd that we recently advised one of our best clients not to invest in a mobile-friendly website upgrade. We want to share the reasoning behind this advice – it could be valuable to your company as well.

 

Client first, not mobile first

 

I must admit that our advice to this particular client initially seemed counter-intuitive, even to me. After all, Google now all but requires mobile optimisation to ensure high quality search rankings, not to mention the fact that over 30% of all online traffic now comes from a mobile device.

 

But our decision had to be data driven. To find the best solution for this particular client, the answer had to reflect what their customers were doing – not the behaviour of everyone else’s customers. So we worked closely with them to understand the precise usage profile of their website and customer base, looking at the volume of traffic coming from Google and, more importantly, the volume of traffic coming from mobile devices.

 

The results for this client revealed distinct patterns. Right now, this company isn’t gathering traffic from organic search – its users are much more likely to go direct to the site itself. And less than 3% of these users are heading to the site on a mobile or tablet.

We worked closely with them to understand the precise usage profile of their website and customer base

The future is tailored

All this isn’t to suggest that mobile should be forgotten for this client, or any other client – far from it. But our focus at this stage has to be on current customer behavior, and these customers simply don’t use mobile devices. This will change, of course, but leaving mobile-optimisation on the “incomplete” list for now meant this client could free up funds for important product planning and refinement work.

How we build client-centric strategies

We analyse each client’s website data to create a strategic blueprint to guide them in their decisions. In every case, we work as closely as possible with clients to find ways to target their most valuable leads – and avoid unnecessary spending. This includes:

  • Using metrics to constantly track changes in user behavior.
  • Measuring product performance over time.
  • Fine-tuning mar-comms initiatives in line with our findings.
  • Conducting regular digital fitness checks.

These steps continue to help us and our clients understand how each piece of the puzzle is performing, guiding our ongoing digital response. This is how we make sure we’re providing the right support and working towards outcomes that are much more than the standard digital solutions – in line with clients’ resources and real needs.

Facebook
LinkedIn

RECENT POSTS

OUR WORK

148 thoughts on “Why we challenged the mobile-first mindset

  1. Pingback: tekirdağ
  2. Pingback: izmir escort
  3. Pingback: child porn
  4. Pingback: magasin crossfit
  5. Pingback: Fiverr Earn
  6. Pingback: Fiverr Earn
  7. Pingback: Fiverr Earn
  8. Pingback: fiverrearn.com
  9. Pingback: fiverrearn.com
  10. Pingback: fiverrearn.com
  11. Pingback: fiverrearn.com
  12. Pingback: livpure buy
  13. Pingback: Freight Broker
  14. Pingback: fiverrearn.com
  15. Pingback: clima de hoy
  16. Pingback: fiverrearn.com
  17. Pingback: fiverrearn.com
  18. Pingback: micro frenchie
  19. Pingback: ddkc
  20. Pingback: chiweenie lifespan
  21. Pingback: exotic bullies
  22. Pingback: jute rugs
  23. Pingback: SMM
  24. Pingback: child porn
  25. Pingback: bitcoin
  26. Pingback: dog accessories
  27. Pingback: best Phone
  28. Pingback: future university
  29. Pingback: future university
  30. Pingback: sex
  31. Pingback: frenchie puppies
  32. Pingback: Fiverr
  33. Pingback: Fiverr.Com
  34. Pingback: FiverrEarn
  35. Pingback: future university
  36. Pingback: Warranty
  37. Pingback: Piano refurbishing
  38. Pingback: FUE
  39. Pingback: FUE
  40. Pingback: FUE
  41. Pingback: FUE
  42. Pingback: FUE
  43. Pingback: FUE
  44. Pingback: Classic Books 500
  45. Pingback: FiverrEarn
  46. Pingback: Fiverr
  47. Pingback: FiverrEarn
  48. Pingback: Coach
  49. Pingback: FiverrEarn
  50. Pingback: FiverrEarn
  51. Pingback: FiverrEarn
  52. Pingback: pupuk cair
  53. Pingback: partners
  54. Pingback: FUE
  55. Pingback: red boost
  56. Pingback: neurorise reviews
  57. Pingback: Betting tips
  58. Pingback: FiverrEarn
  59. Pingback: FiverrEarn
  60. Pingback: FiverrEarn
  61. Pingback: FiverrEarn
  62. Pingback: FiverrEarn
  63. Pingback: FiverrEarn
  64. Pingback: live sex cams
  65. Pingback: live sex cams
  66. Pingback: live sex cams
  67. Pingback: FiverrEarn
  68. Pingback: FiverrEarn
  69. Pingback: FiverrEarn
  70. Pingback: french bulldog
  71. Pingback: FiverrEarn
  72. Pingback: FiverrEarn
  73. Pingback: FiverrEarn
  74. Pingback: FiverrEarn
  75. Pingback: FiverrEarn
  76. Pingback: FiverrEarn
  77. Pingback: FiverrEarn
  78. Pingback: FiverrEarn
  79. Pingback: FiverrEarn
  80. Pingback: Paneer
  81. Pingback: christmas
  82. Pingback: FiverrEarn
  83. Pingback: yasam ayavefe
  84. Pingback: cheap sex cams

Leave a Reply

Written By: remembercreative