INTRO

The word creative is in our name for a reason. We bring our strategic skill set and creative tenacity to every shindig we get invited to but when Stratco came to us with a wide open brief we were chomping at the bit.

BRIEF
We want to be known as the best, most advanced name in the space
We have X dollars to spend
We want something instore
We want to increase sales of our sheds and ancillary products like shelving and hooks…
Come up with an idea for us

As I said, it was a fairly loose brief we had felt an instant rapport with the marketing director and knew they wanted to WOW their customers and get punters coming in store just for the experience.

RESULT
Even with a job where you are told to produce a result it is still very important to follow a process and timeline so you can deliver the deliverables at the delivery date.

A deep dive with the decision makers; weeks of research; thinking time; brainstorming; drawing board; sketches; mockups. Directions are chosen now it’s time that all the research pays off so we can dot our cross our tea and dot our eyes (did I get that right?) basic budgeting, logistics and production times. We pulled it all together in a presentation that befitted our ideas.

A couple of months later we were on a plane to Adelaide to present to the board, CEO on down: The He Shed/She Shed, & The Stratcosphere both ideas were to be built inshore but had ancillary digital assets that consumers could use at home to design the inside and out of their sheds; allow them to see what it would look like in situ and encourage interaction on social media as well as entreat the user to share with in built promotions.

Creative design is what we live for we got it in spades for this job as well as a client that was blown away by the results.