Pinker Arnold & McLoughlin (PAM) had not touched it’s website in a long time. Knowing that they did not want to go down a content strategy path they called Remember Creative up for some friendly advice on one page websites and how best to go about it (in case you missed it, I did just refer to us in the third person – bold, I know).
PAM have two arms to their business an accounting arm and a financial planning. The industry’s regulations are getting tighter (financial planners shouldn’t be peoples accountants and vice versa) and they were very keen to source a solution that was a one page design that clearly delineated the differences in services. So, one part Accounting website, one part Financial Planning website – 100% engaging.
PAM was very pleased with the result. We decided on an accordion style to showcase the two businesses – the user experience was chosen precisely so that one could not be viewing the Accounting section and Financial Planning sections at the same time. Financial planning websites have a great opportunity to grow a brand through engaging content yet a simple user experience designed to increase enquiry can be effective for word of mouth growth as a beginner strategy.
We ran the numbers and the results are great!