Having delivered for Crossmark before, they came to us again when they needed help on the UX and design of their own retail application, StoreTrack. The inhouse app, that would be made available to their clients in various forms in the furture, was a key deliverable for Crossmark during the period.
What We Did!
We were brought on board to streamline the experience for the user. Working closely with Crossmark we helped define the logical user journeys. The ordered approach was specific and targeted to Crossmarks plans.
We had collaborated with Crossmark before we knew how they liked to run projects for their clients but this time they were their own client. We had to structure our Strategy, Creative and Delivery with the client and collaborator at the same time – it was an interesting project and the client walked away happy and came back to us again when they needed help with a Coles app.
Partnering once again with Crossmark, we delivered the UX and design for their retail application. When you have a client that comes back again and again, well, it says it all really.