Communication Strategy
Embarking on a communications strategy is a great step forward for many SMEs when it comes to marketing themselves to a wider audience.
Oftentimes for a website or branding job we meet a client for the first time prior to the job with a comms strategy we usually have a good working relationship with our clients because we have usually completed one of the aforementioned projects; but if not we always like to have a meeting to make sure we are a suitable match for each other.
Planning Phase
Budget
As part of any project defining the budget is important to make sure that the goals and modes of delivery and generation are realistic. We don’t want to use an army when a special op will do.
Scope of work
We work together to come up with what needs to be delivered, how and by whom.
Timeline & Calendar Planning
“‘Timeline & Calendar Planning?’ I here you say”; let’s not get bogged down in semantics but yes they are very different in regards to this process – we will set a timeline with you to get all the pieces ready to commence communicating and the calendar planning is where we get granular about which days will we be touching base with your base and how.
Deep Dive & Content planning
Questionnaires, workshops, meetings whatever is required for this job we will have a comprehensive fact finding mission. This will help us define what is best for you and the project. Whether we would suggest a professional eDM and LinkedIn based strategy or multi-layered approach with various touch points receiving separate yet correlated content ready for cross channeling.
Planning Phase
Budget
As part of any project defining the budget is important to make sure that the goals and modes of delivery and generation are realistic. We don’t want to use an army when a special op will do.
Scope of work
We work together to come up with what needs to be delivered, how and by whom.
Deep Dive & Content planning
Questionnaires, workshops, meetings whatever is required for this job we will have a comprehensive fact finding mission. This will help us define what is best for you and the project. Whether we would suggest a professional eDM and LinkedIn based strategy or multi-layered approach with various touch points receiving separate yet correlated content ready for cross channeling.
Timeline & Calendar Planning
“‘Timeline & Calendar Planning?’ I here you say”; let’s not get bogged down in semantics but yes they are very different in regards to this process – we will set a timeline with you to get all the pieces ready to commence communicating and the calendar planning is where we get granular about which days will we be touching base with your base and how.
Content Production
We’ve built the building now it’s time to start filling the wings with some masterpieces.
Round of amends
Press Send
All the hard work has been done and we are ready to press send on your first communiqué – Do it!
Review and Analyse
*Record screech*
Sorry did I say all the hard work was done in the last point… I lied, sorry about that. A communications strategy is in a constant state of flux. With great strategists, designers and writers the content produced will entice your customer base but it’s now time to lather rinse repeat, or more rather review analyse and repeat.
We will look at what worked, what didn’t and what overachieved so we can tweak messaging to improve.
Depending on the strategy there will be scheduled reviews, as well as content planning and delivering peppered throughout the lifetime of the project.
The content plan will be flexible enough to move with the reviews but also with the external environment – it might be in bad taste for a big bank to launch their Share the wealth campaign the day after a rate drop wasn’t past on.
