BRANDING BRIEF SHEET – VIVIN LET'S START OFF WITH SOMETHING EASY? How do you think the Name Vivin should appear? ie Vivin or Vivin imports etc. Try and sum up in just a few words what Vivin provides for its customers. Remember you have two distinct clients the distributors but also the end user - So think of terms like value, comfort and beauty. We will use these insights to help build your tag line. What is your vision for your new brand? What do you want your new logo and brand to communicate? How do you wish to position your brand (Luxurious, friendly, high end or accessible)? Could you describe your ideal customer (Remembering you wish to transition the brand to be known by the consumer - feel free to describe two: one end consumer and one retailer)? Who are your key competitors? If you could express your brand in one word - what would that be? WHO DO YOU LIKE? Are there any logos you love? Please list. This can be within your industry or outside of it. Please upload a logo you like (Maximum: 2MB) WHAT DO YOU LIKE? Tell us what you want to feel when you see you new brand. What colours do you like? Are their any graphical elements you wish to be included in the design? Are their any font styles you particularly like? MUST HAVE Are there any mandatory elements or compliance guidelines that we need to include or adhere to as part of our designs? ANYTHING ELSE? Any additional thoughts on what it is your are looking for? LAST BUT NOT LEAST? Contact Details? Contact Details? Contact Details? YOU MADE IT Click below and you're all done
