BRAND BRIEF PROCESS
STEP 1 – MEET AND GREAT
We will meet with you to discuss your project be it in person via phone or skype but we hope it’s in person.
STEP 2 – SCOPE OF WORK
We work with you to outline exactly what will be delivered, how we will go about it, what your role is and the duration of the process
STEP 3 – BRIEF
Although some questions may have been asked and answered in our various discussions it’s time to put on paper what you want from your brand, how you want people to feel about your brand and any specifics in reference to design.
STEP 4 – CONCEPT DESIGN
We have retrieved an approved brief from you and now we will hand it over to the designers. Now in the studio we coalesce all your thoughts into concepts that best represent your vision for the future of your brand.
STEP 5 – 2 ROUNDS OF AMENDMENTS
Sometimes designers knock it out of the park and you fall in love with a design at first sight and sometimes you might want to tweak a couple of the elements. Choosing a direction for your brand is a very important task for you and we appreciate the attention to detail you will have and we provide a couple of rounds of amendments to get things just right.
STEP 6 – CHOSEN DIRECTION SIGNOFF
It’s now time to choose your new logo.
STEP 7 – Content Delivery
Although in a branding project there might not be loads of content we will still need some content from you eg contact details for business cards and letterheads.
STEP 8 – DESIGN ROLLOUT
With the chosen direction and content in hand we will now rollout the rest of the suite of stationery for the brand.
STEP 9 – SUITE AMENDMENT
Again, we know that perfection is a process and we offer you another round of amendments at this stage. The chosen
direction has been locked down but there is still room for amending the suite.
STEP 10 – DELIVERY
It’s now time for the final payment and delivery of the goods both digital and physical (if we have printed documents for you).
STEP 11 – HAPPY CLIENT
Congratulations we finished the job! Thumbs up? High fives? A spot of golf? However you want to celebrate is just fine by us we aren’t going to stop you.