Social media hack: How Instagram’s ‘follow hashtag’ feature can increase reach
Last week, Instagram announced a new feature that allows users to follow specific hashtags based on interests.
So if you head to the app now and search for a hashtag, you can instruct Instagram to integrate posts that have used the hashtag into your personal newsfeed.
What does this mean for brands using Instagram as a marketing tool?
Well, as you may know, Facebook and Instagram make a habit of periodically reducing brands’ organic reach on their platforms because they want to foster an environment where businesses pay to play.
If you run a business account on either Facebook or Instagram, you may have noticed that the reach metric has declined in recent times.
This new Instagram feature could potentially remedy the situation.
- Create a unique hashtag that relates to your business and will be easy for people to search and follow.
- Then, add a line to each of your captions that reads: ‘Follow #X to see more.’
It’s that easy, and you’re giving your posts a higher chance of appearing in your followers’ newsfeeds.
With Instagram only announcing this update a matter of days ago, it’s too early to determine to what extent the hack works, but nonetheless, it’s yet another way to connect with your followers.
Best of luck!